Markaz launches Kuwait’s first personalized investment app ‘iMarkaz’


Underlining its continuing commitment to seeking innovative ways to add value to its customers, Kuwait Financial Centre “Markaz” today announced the launch of the first personalized investment app in Kuwait, iMarkaz. Offering a new level of user experience to prospective clients, the interactive digital platform provides initial investment advice tailor-made to their investment needs and goals.

iMarkaz aims to allow potential investors to build their investment portfolios within minutes and connects them to Markaz experts who will ensure the portfolios fulfil their financial objectives efficiently. The app users can look forward to benefitting from the company’s full-fledged services in asset management, investment banking, direct investments and real estate.

Mr. Manaf A. Alhajeri, CEO, Markaz, said: “In keeping with our commitment to building sustainable wealth for our clients and partners, we have been actively pursuing technological innovation to introduce new products and services that will offer superior value to investors. With the launch of iMarkaz, we have cemented our stellar reputation as a pioneer of groundbreaking investment banking and asset management solutions in Kuwait and the wider region. We are confident that the new digital platform, which is supported by our highly-experienced finance professionals who have unrivalled in-depth market knowledge, will resonate well with our tech-savvy customers.”

Alhajeri added: “Incorporating new possibilities of communication technology and featuring an intuitive and user-friendly interface, iMarkaz seeks to bring in a new level of digital experience to the investment journey of our clients. In addition to providing seamless and memorable user experience, the app will open up a new world of opportunities for aspiring investors with a tap of their fingertips.”

Mr. Hussein A. Zeineddin, Executive Vice President, Systems & Operational Control, Markaz, said: “The Launch of iMarkaz comes as part of our ongoing efforts to enhance all aspects of the investment experience of our clients. The new platform aims to provide investment advice to investors based on their financial goals, risk profile, and investment preferences in an easy and efficient way. Leveraging on the chatbot technology, the app will take investors on a step-by-step digital journey where both Markaz and investors will share their views in order to construct the best portfolio model that is suitable to them. It will provide investment recommendations suitable to all classes of investors, from retail to private, and offer conventional as well as Shariah-complaint securities, including Markaz elite products and best international ETFs. Our customers can also use the app to gain exposure to multiple asset classes, including equities, fixed income, real estate and alternatives securities, as well as markets around the world such as developed markets and emerging markets.”

He added: “We have relied on our extensive experience and our track record in wealth management services in addition to our unmatched database of investors’ information to build reliable and accurate investment plans and better analyze our clients’ investment needs and preferences. At Markaz, we believe in the importance of face-to-face interactions to maintain trust and credibility. With this in mind, we are providing app users with the opportunity to meet Markaz relationship managers and discuss any potential investment opportunity.”

iMarkaz joins the company’s extensive portfolio of industry-first offerings in Kuwait that includes Mumtaz, the first domestic mutual fund, Idikhar, the first money market fund, and MREF, the first real estate investment fund, as well as Forsa Financial Fund, the first options market maker in the GCC.