Blue Ocean Strategy: Building the Innovation Structure


Dr. Redha Behbehani Founder and Director General of the Global Center and in association with INSEAD Alumni represented by Basil Toutoungi CEO of Al Kout Industrial Projects and Ali Khalil COO of Kuwait Financial Centre ‘Markaz’ sponsored a dinner-talk on April 1st, 2012 at the Chairman’s Club with the title “Blue Ocean Strategy: Building the Innovation Structure”. Professor Ben M. Bensaou, Professor of Technology Management, Asian Business and Comparative Management at INSEAD delivered the presentation which was attended by distinguished guests including government officials, leaders and senior management of the business community in Kuwait, and members of the diplomatic community.

 In his presentation, Professor Bensaou explained how to build an innovating organization that stimulates new behaviors necessary to a culture of innovation. He also elaborated on the infrastructure needed to help generate, filter and evaluate new ideas from stakeholders, both internal and external. Professor Bensaou teaches Technology Management, Asian Business and Comparative Management at INSEAD and at Aoyama Gakuin University and Keio Business School in Tokyo and was a Visiting Associate Professor at Harvard Business School. He holds a PhD from the US (MIT), an MA from Japan and an MSc and DEA from France. His research work and publications won him numerous awards. Professor Bensaou has been doing extensive consulting work for US, Japanese and European corporations.

Al Kout Industrial Projects Co. (AIP) is a KSE-listed company, with operations in Kuwait and the UAE. Its core business is chlor-alkali chemicals being supplied to domestic and international markets from its operations in these two countries. The AIP group also includes ALTC a logistics company and Al Kout Petrochemical Products a leading chemical coating service company and a manufacturer of oilfield chemicals on behalf of Champion Technologies- USA.

Kuwait Financial Centre ‘Markaz’ was established in 1974, and is one of the leading asset management and investment banking institutions in the Arab region and is listed on the Kuwait Stock Exchange (KSE). Markaz manages approximately USD 3.1 billion in assets through mutual funds, comprising of equities, fixed income, private equities and real estate regionally and internationally. It has also lead and managed several debt and equity capital market issues for major Kuwaiti institutions.

The Global Center in the College of Business Administration (Kuwait University) was founded in 2007 with the support of leading private sector companies (currently 25 partners) to initiate programs for executive education with the involvement of leading business schools. The Global Center aims to develop these programs with cross-functional insight thereby improving overall performance. At present, the Global Center offers short term series of executive education programs. Since mid-2007, the Global Center has offered over 80 programs, with exposure to over 2000 executives of the private sector companies. The Global Center has developed its programs in collaboration with faculty members of leading international universities, such as Harvard, MIT, Johns Hopkins, INSEAD and UC Berkeley to name a few.

About Kuwait Financial Centre “Markaz”

Kuwait Financial Centre S.A.K. 'Markaz', established in 1974 with total assets under management of over KD 865 million as of December 31st, 2011, is the leading and award winning asset management and investment banking institution in the Arabian Gulf Region. Markaz is listed on the Kuwait Stock Exchange (KSE) since 1997 under ticker Markaz.