Kuwait Financial Centre 'Markaz' announced the launch of its new website as part of its efforts to leverage digital technology to offer best-in-class investment information and opportunities.
Interactive features for an enriched experience
The new site’s refreshed, modern design combines advanced interactive features, an easy-to-use interface, and engaging content to provide an enhanced user experience for the company’s clients and investors as well as website visitors. The website address, www.markaz.com, remains the same. Created in accordance with the latest international trends and standards in website design and development to offer improved navigation and functionality, the new Markaz site allows easier and more secure access to information that fulfils the investment objectives of its stakeholders. The user interface has been completely refreshed to reflect the Markaz brand and its dynamic solutions, while also enabling website visitors to effortlessly browse and navigate through the company’s comprehensive suite of asset management and investment banking products and services. Markaz’s efforts to ensure that the user experience is optimized have resulted in new website features including a completely revised navigational structure, menus and user journey to enable intuitive and easy browsing; new search engine and improved search engine optimization to help users find the company’s products and services from Google searches; and content tags and keywords in specific sections to allow easier navigation to related contents.
Dynamic information for investment funds
In response to the increasing interest of its clients and investors in funds, Markaz has made significant enhancements to the funds section on its new website. Users can now see a snapshot of the performance of all its funds, and all the data related to funds is now available dynamically on the website, while they can still download the fund details as PDF files. Similarly, improvements have been made to Markaz’s technology stack to use the latest and best solutions for performance, efficiency, reliability, and security so that the website provides the best user experience possible. In addition, Markaz has deployed a platform that allows it to continue to enhance and optimize the website and more easily introduce new features over time to respond to its client’s evolving needs.
Understanding investors’ needs
Commenting on the announcement, Deena Y. Al-Refai, Senior Vice President, Investor Relations at Markaz, said: “At Markaz, we strive to listen to our clients and investors to understand their evolving needs. Through the launch of the new website, we have sought to meet their want for innovative, technology-driven solutions. We are committed to exploring new possibilities that digitalization offers to enhance our offerings and deliver solid returns especially in the post-COVID-19 era.”
“Providing our existing and prospective clients with a better way to explore our products and services, the new website aims to bring a new level of digital experience to their investment journey. In addition, there is also a dedicated Investor Relations section where users can find the latest regulatory information and disclosures.” added Al-Refai.
Best international practices in website development
Sondos S. Saad, Vice President, Media and Communications at Markaz, said: “Created with the user experience in mind, the new website’s design reflects Markaz’s constant evolution to better serve our stakeholders. We have incorporated cutting-edge features and followed the best international practices in website development to provide them with easier access to information. With its responsive design, the website can adapt to any device enabling our clients to seamlessly enjoy a superior user experience. In addition, we have simplified the navigation menus considering their valuable time.”
She added: “Available both in English and Arabic to cater to a diverse audience, the new website ensures high levels of cybersecurity and confidentiality. We hope the new design and enhanced features will resonate with all website visitors and look forward to continuing to provide the best experience for our stakeholders both online and offline.”
Markaz unveils new website to provide enhanced customer experience
01/11/2021