“Markaz” sponsors Differentiation lecture by Dr. Karel Cool of INSEAD


Markaz recently sponsored a lecture titled “Strategic Alternatives: In Search of Differentiation” presented by Dr. Karel Cool, BP Chaired Professor in European Competitiveness and Professor of Strategic Management at INSEAD. The event was organized by the Global Centre for Leadership Development and AlKout Industrial Projects Company in cooperation with Kuwait INSEAD Alumni Association.

 In his lecture, Dr. Cool addressed differentiation as the key to business growth and value creation.  He explained how truly differentiated companies had been preforming in tough economic environment, pinpointing different kinds of differentiation that would lead to market success.

Dr. Cool also highlighted the factors eroding the success and rewards of differentiators, exploring the kinds of differentiation strategies that can lead to business success amidst the ongoing overcapacity and economic crisis. He also highlighted that over differentiation can lead to unfavorable outcome due to lack of market acceptance, and unjustifiable  cost associated with such strategy.

Dr.  Cool is the BP Chaired Professor in European Competitiveness and Professor of Strategic Management at INSEAD; his research, teaching, and consulting focuses on problems of industry and competitive analysis.  He has also published his work in many reputable specialized journals.

The lecture was attended by Mr. Ali H. Khalil, Chief Operating Officer at “Markaz”, INSEAD Alumni, as well as a large number of executives from institutions representing a wide range of public and private sectors.

About The Global Centre for Leadership Development

The Global Center is a professional leadership development center which offers custom-designed Executive Education programs in Kuwait. The Global Center has forged partnerships with most leading businesses/organizations and globally with faculty of many leading business schools. The Global Center has delivered (since spring 2007) more than 75 executive education programs/seminars in the areas of management, leadership, strategy, human resource management, as well as industry focus, in collaboration with the experts and market practitioners from leading business schools.  


INSEAD is an international graduate business school and research institution. It offers MBA, and PhD degrees, as well as an elaborate executive training programs.  It has campuses in France, Singapore, and the Abu Dhabi.  INSEAD is ranked among the top business schools in the world.

About Kuwait Financial Centre “Markaz”

Kuwait Financial Centre S.A.K. 'Markaz', established in 1974 with total assets under management of over KD 865 million as of December 31st, 2011, is the leading and award winning asset management and investment banking institution in the Arabian Gulf Region. Markaz is listed on the Kuwait Stock Exchange (KSE) since 1997 under ticker Markaz.